For many developers, sales feels like ‘the dark side’—where everything is sold too cheap, deadlines seem impossible, and business goals often clash with technical reality.
Since April 2024, I made the switch and crossed over to the other side, giving me a unique perspective on both worlds. In this session, I’ll break down common misconceptions about sales, explain why certain decisions are made, and walk through real-life scenarios to explain how the sales process most of the times works.